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Where to post a video for maximum impact

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Are you wondering where to post your video content to increase viewership, build brand awareness, and drive more business? With the rise of video marketing, it’s essential to utilize your video assets throughout the buyer’s journey. But, with so many options available, it can be challenging to determine the best places to post your videos. […]

Video Analytics 101: How to Measure and Optimize for Video Marketing Success

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In today’s digital age, video marketing has become a vital tool for businesses to promote their products, services, and brand. However, to achieve video success and reach the most video views, it’s crucial to understand the goals and strategies behind your video marketing efforts. This is where video analytics come into play. Unlocking the Power of Video Analytics […]

5 Amazing Brand Videos and What You Can Learn From Them

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We all know that brands are becoming more and more reliant on video marketing to be successful. This is because people prefer to consume media through their smartphones, TVs, laptops, tablets etc. And what better way to engage an audience than with a visually-engaging brand video? So without further ado, let’s take a look at […]

What Is Video Content Marketing and Why You Need It

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Running a successful business requires much more than just developing a quality product. Even the best products will not drive sales unless you effectively communicate with potential customers. Among the many ways that you can reach your customers, video content marketing is one of the most effective. Many companies use video content for marketing because of its […]

Video Marketing and How to Make It Work For Your Brand

What is Video Marketing

The State of Brand Storytelling Video marketing is the single best way to reach your target audience and get them engaged with your product or service. Why, you may ask? The answer is simple. Storytelling. Telling a story allows a brand to approach a consumer in a non-transactional, non-confrontational way and tell them about themselves. […]

How-To Create a Video Marketing Strategy that Inspires

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The Beginning Video has long been a popular tactic for marketers to reach their audiences. From the early days of broadcast television video conveyed messages about products. If you wanted to sell a product to women, you most likely aired a commercial during soap operas during the day. If you wanted to target men, you […]

Video Marketing for Cybersecurity

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Cyber Security Video to Inform and Engage The Cyber Security industry has seen a tremendous amount of growth within the last few years. Whether it is due to growth in industries like IOT or the increase foreign cyber crime, the trend shows no sign of slowing. Cyber attacks are a harmful reality for all organizations; […]

Healthcare Video Marketing: 5 Tips to Educate and Engage

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5 Ways Video Marketing Can Help Healthcare is a very unique form of marketing. The consumers that are seeking out a brand or a service within the healthcare vertical are in a very unique and sensitive position. They are looking for something that is going to be directly tied into the health and well-being of […]

2020 Video Marketing Trends

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A new decade is almost here! Discover what 2020 video marketing trends you need to know to inform your strategy and deliver results in the new year. Social media, digital technology, and user generated content have all contributed to video becoming the dominant form of content marketing. In 2020 it is predicted that there will […]

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