Are you wondering where to post your video content to increase viewership, build brand awareness, and drive more business? With the rise of video marketing, it’s essential to utilize your video assets throughout the buyer’s journey. But, with so many options available, it can be challenging to determine the best places to post your videos. Here are 20 different places you can post your videos to make the most out of your video marketing efforts.
Primary Locations
Your website – Your website should be the primary location for your video content. Not only is it good to have it all accessible in one place, but adding video to your website increases SEO and improves product comprehension and sales. Plus, 83% of marketers say video has increased dwell time on their website (Wyzowl). To make the most out of your website, create a dedicated page, such as a company blog or news page, where you regularly share video content. This not only makes it easy for customers to find your videos but also helps them to understand your products and services better.
Your social media accounts – Your company’s Instagram, TikTok, Twitter, Facebook, and LinkedIn pages are all critical places to share your latest video content. Social media platforms are great for reaching a wider audience, and video content is one of the most engaging types of content you can share.
According to Animoto, 60% of consumers who made a purchase from a brand found out about them on social media, and using video content helps you capture that attention. By posting your videos on your social media accounts, you can increase engagement, build brand awareness, and drive more conversions.
Popular Social Media Platforms
TikTok – TikTok is one of the most popular social media platforms with over 1 billion active users. It’s especially popular among Gen Z and millennials, making it a great place to reach new and potential customers. To take full advantage of this platform, businesses need to create engaging and creative content that speaks to the TikTok community. By posting videos on TikTok, you can build up your brand, reach a wider audience, and increase conversions.
Facebook and Instagram – Facebook and Instagram are both technically owned channels, which means posting videos to your account usually engages and nurtures those who already follow you. However, since advertising on these platforms is such an instrumental tactic for reaching new audiences, posting your video on these sites is also crucial in attracting more viewers. Between the two of them, they’re the first and third most popular social media sites in the world. By utilizing these platforms, you can increase the reach of your video content and generate more leads.
Tumblr and Twitter – Tumblr and Twitter have similar functionality when it comes to attracting new visitors using hashtags. Try turning your video content into short GIFs and memes to get others sharing it alongside popular tags to promote your video in a unique way. Additionally, you can use these platforms to increase brand awareness, and drive more conversions.
Customer Review Platforms
Yelp – Yelp is a great tool for attracting new would-be customers, especially because it will be one of the first places new visitors look to when trying to find more information about your business. By sharing your videos on Yelp, you can increase visibility, reach a wider audience, and generate more leads.
YouTube – YouTube is the second largest search engine in the world, making it a great platform to reach a larger audience. Optimize your video’s title, description, and tags to increase visibility and drive more traffic.
Vimeo – Vimeo is a great alternative to YouTube for professional-grade video content. It has a more engaged audience and a higher level of privacy control. By posting your videos on Vimeo, you can reach a more targeted audience, increase brand awareness, and drive more conversions.
Email Platforms
Your email marketing campaign – Incorporating videos into your email marketing campaigns can increase engagement and drive more conversions. By adding a video to your email, you can make your message more engaging, and thus increase the chances of it being read. This can ultimately lead to more conversions.
Live Streaming Platforms
Live streaming platforms – Live streaming platforms such as Twitch and Periscope allow you to connect with your audience in real-time. Use them to host Q&A sessions, product demos, and more. Live streaming is a great way to increase engagement and build a relationship with your audience. Additionally, by live streaming, you can provide valuable information to your audience and generate more leads.
Online Options
Online marketplaces – Online marketplaces such as Amazon and Etsy allow you to showcase your product videos to potential customers. By posting videos on these platforms, you can increase visibility, reach a wider audience, and drive more conversions.
Online forums and communities – Share your videos on online forums and communities related to your industry to reach a larger audience. By sharing your videos in these platforms, you can increase visibility, reach a more targeted audience, and drive more conversions.
Online directories – Share your videos on online directories such as Google My Business and YellowPages to increase visibility. By posting videos on these platforms, you can increase visibility, reach a wider audience, and generate more leads.
Online advertising – Use online advertising platforms such as Google AdWords and Facebook Ads to reach a larger audience and drive more conversions. Online advertising is a great way to increase visibility, reach a wider audience, and drive more conversions.
Other Options
Influencer marketing – Partner with influencers in your industry to feature your videos on their channels and reach a larger audience. Influencer marketing is a great way to reach a larger audience and build brand awareness. By working with influencers, you can reach a more targeted audience, increase visibility, and drive more conversions.
Video sharing communities – Share your videos on video sharing communities such as Vimeo and Dailymotion. By sharing your videos on these platforms, you can increase visibility, reach a wider audience, and drive more conversions.
Video search engines – Optimize your videos for video search engines such as YouTube and Vimeo. Video search engines are a great way to increase visibility, reach a wider audience, and drive more conversions.
Virtual and augmented reality platforms – Use virtual and augmented reality platforms such as Snapchat and Instagram to showcase your videos in a unique way. By using these platforms, you can increase visibility, reach a wider audience, and generate more leads.
Press releases – Including a video with your press releases can increase visibility and engagement. By adding a video to your press release, you can make your message more engaging, and thus increase the chances of it being read. This can ultimately lead to more conversions.
Review websites – Share your videos on review websites such as TripAdvisor and Yelp to attract more customers. By posting videos on these platforms, you can increase visibility, reach a wider audience, and generate more leads.
Conclusion
In conclusion, posting your videos in the right places can make all the difference in your video marketing efforts. By utilizing the 20 different options outlined in this post, including your website, social media accounts, review platforms, email marketing, live streaming, online marketplaces, press releases, online directories, influencer marketing, online advertising, video sharing communities, video search engines, and virtual and augmented reality platforms, you can increase viewership, build brand awareness, and drive more conversions.
It’s important to consider what stage in your sales funnel you’re trying to improve and where your target audience is spending their time before you decide where to post your videos. For more information on video marketing and other digital marketing strategies, visit theventure.tv for helpful tips, tricks, and resources. If you’re ready to take your video marketing to the next level, visit us at theventure.tv and let us help you create a strategy that works for your business.