Running a successful business requires much more than just developing a quality product. Even the best products will not drive sales unless you effectively communicate with potential customers. Among the many ways that you can reach your customers, video content marketing is one of the most effective. Many companies use video content for marketing because of its versatility and ability to keep customers engaged.
Video for Your Brand
Generally, a content marketing video is a visual piece of media that is geared towards informing potential customers about your product and your brand. It is sometimes referred to as content video, especially if it is more informational in tone. Regardless, the end goal is always marketing-related, so the video should reflect your brand and style.
While the phrase “content marketing video” refers to a single piece of content, the inverse phrase refers to the marketing practice as a whole. Video content marketing is the creation and distribution of video-based media to engage a target audience and drive sales.
The first step to incorporating video into your business is to clearly define your goals and target audience. Once you understand your audience, you can begin to work on content creation.
Your content should be engaging, informational, and focused. When you’re advertising through video, you will have mere seconds to gain the attention of the viewer. Once that window closes, they will navigate away from your page or keep scrolling on their feed.
Content Marketing 2.0
Traditional mediums such as written ads or televised commercials are quickly becoming a thing of the past. While social media as a whole has resulted in seemingly shortened attention spans, it is an ideal place to explore video content.
You should direct your attention towards building your brand and social media following. Video content should also be posted on your website at an easy-to-find location.
When you’re creating video for your company, you must also incorporate an engaging introduction. Once you have caught the viewer’s eye, you can provide key details about your product.
Video content marketing can be particularly useful in brand building. That is why you need to incorporate your company logo in a conspicuous location within the video.
The truth is that video marketing can be quite costly. On-site filming and post-production practices are time-consuming and can be hindered by budgetary constraints.
A great way to circumvent these costs is through animation and motion graphics. This style of video production requires no on-site filming. This allows you to cut costs, while also creating a quality final product.
Since video marketing requires the skills of an experienced production team, many companies elect to outsource. Partnering with a video content marketing company like Venture will give you access to quality content without taking your focus away from day-to-day operations. If you are not using video content as part of your marketing strategy, you should be!
Let Venture, your Denver Video Production Company, be your video content partner today!