Your Small Business Needs Video Production
As a small business getting your product or service in front of customers is a constant challenge. From budgetary limitations to gaining your customers attention it can seem like the struggles never end. As a small business owner you may be asking yourself, what is the best way to showcase my product or service and build a following of dedicated fans for my brand? I am here to tell you that local business video production stands constant as the single-best way to grow engagement and showcase your business to existing and potential customers.
Tactic #1 - Upgrade Your Blogs
Blogs are a great way to keep your audience up-to-speed on all the latest and greatest surrounding your business. However, text-based communication has it’s limitations. Video production stands alone when it comes to engagement. For example, videos get 1200% more shares than text and images combined. Additionally, companies that use video on their websites benefit from 41% more web traffic than sites that don’t use video at all.
Therefore, any small business looking to grow with video production should include it within all of their blogging communications. Go back to all prior blog posts and update them, but do so via video updates. Include an embedded YouTube clip at the top of your post that walks-through the content of your blog-post. Be conversational. Be authentic. Use the video medium as a direct avenue through which to have a conversation with your audience.
Tactic #2 - Explain Your Products
Ready for some more incredible video production stats? 64% of customers are more likely to buy a product after watching a video about it. Video production allows you to showcase how your project works and how it can benefit your customer’s lives. This is true whether you are selling a piece of software or a widget. Your customers may be holding off on a purchase because they have questions on how your product works or is assembled. By producing a video that clearly showcases these elements you can alleviate these concerns and clear the path to purchase.
Tactic #3 - Go Live with Your Business
Video technology has allowed businesses to connect with their customers on a variety of platforms and in a variety of ways. One way that is tremendously beneficial is to utilize live video streaming. Using live video a local and small business owner can broadcast from their location and talk about whatever is on their mind – directly to their customers.
Some ideas of live video in action include introducing a new product, conducting a Q&A, or making an announcement of an upcoming promotion. Live video also allows you to have a direct connection with your audience in which your customers can ask you questions, express excitement, or let you know if anything is misaligned with your communications.
Tactic #4 - Give Your Social Ads a Boost
It is a fact that most social media platforms are driving to be video-first. Mark Zuckerberg said so personally when he said,” I see video as a megatrend. That’s why I’m going to keep putting video first across our family of apps.”
As such, small businesses need to leverage video whenever they are advertising on social platforms such as Facebook, Instagram, LinkedIn, or Twitter. When video is used in lieu of images, some startling stats come to the forefront:
- 2 x the increase in clicks
- Conversions increased 20-30%
- 2-3x higher click-through-rates
Tactic #5 - Tell Your Small Business's Story with Video Production
Video provides the ideal medium for small businesses to differentiate themselves from their competitors. At Venture we have a saying: “You’re not just doing what you’re doing.” What we mean by this is that every brand has a true purpose beyond simple profit for going into business. Sure, you may be an accountant and offer financial guidance to your customers. But, in reality, you are an expert that ensures that your customers have the financial means to live out their dreams. Retirement. Home ownership. Sending their kids to college. These are your true product offerings; and a video allows you to tell this story in a dynamic way.
If you’re a local real-estate agent, produce a short video that explains why you love your community. Explain that you love it so much that all you want is to see new families be able to plant their roots in the place you, yourself, call home.
If you are a plumber, don’t talk about snake machines or tubing. Tell a story about how you love to use your craft, handed down to you from your father, to make your client’s most stressful times easier. Nobody likes calling a plumber. But, by calling you, they can rest easy knowing that their day will start getting easier immediately.
In Conclusion - Local Business Video Production
Every business can benefit from a smart and developed video production and marketing strategy. By utilizing video throughout their messaging, small business owners can ensure that their communications remain engaging and that their customers continue to interact with their brand.
For more information on how video can help grow brands of all sizes, contact Denver video production company, Venture.