Sometimes they are called Talking Head Videos. Other times its called an Interview or a Testimonial Video. Regardless the name, it is one of the oldest and most reliable forms of corporate video production. However, no matter how well it is produced, the end-result can seem a little stodgy when put up against other forms of brand communications. Brands need their video production company to provide them with new ways to reach their consumers and increase engagement.
Let’s face it, engagement levels are falling. Attention levels are waning. With more things demanding our attention, branded testimonial videos need to stay relevant in the media landscape.
Enter VR and 360 Video
As a platform, VR and 360 Video is still trying to find itself. Nobody knows what to make of it. Is it cinema, a video game or just a cool new way to show off real-estate and hotel resorts? Regardless of where VR goes as a storytelling platform, one thing is for certain, brands can leverage it to attract more impressions to their content and have those viewers stick with their content longer.
How you ask? Simple. Have your video production company transition those traditional Talking Head Videos to a 360 Video format.
By doing so, you will allow the viewer to immerse themselves in the content being shown. They can look back-and-forth between the interviewer and interviewee, thus putting themselves inside the conversation.
Through the incorporation of motion graphics, the talking points and context pieces that would, otherwise, be covered by cutaways, b-roll or missed all together, can be investigated through immersive pop-ups and that keep the viewer entirely engaged throughout.
And, when it comes to exhibition, these videos can be dynamically shared online via YouTube and Vimeo embed, Facebook or at Tradeshows, in meetings… the list goes on and on.
It is always a challenge for a brand to not only create new content, but to do so in such a way that is sticky, shareable and cost-effective. By producing VR talking head video via Venture you can still easily shoot traditional 2d content at the same time and produce VR content that will keep your product or service top of mind with your customers.